Role:
Project Lead, Creative Director

Group Members:
Eddie Martinez, UX Researcher
Araseli Serrano, UX Designer
Cole Vercammen, Content Manager

B.LOCK is a bike lock design system consisting of two components: (1) a high-tech digital bike alarm and (2) a kiosk which houses the bike lock rentals. This combined IoT-inspired designed system of objects were created for users specifically in the condensed, populated metropolitan area of Wilshire and Western in Koreatown, Los Angeles. Utilizing UX research methodologies and principles, my group were able to uncover painpoints from local bike users in the designated community. Concluding in a bike lock design with state-of-the-art security systems.

Proposed Solution:
By creating an affordable and digital bike lock rental service within a secured area inclusive to all bike users, we will be able to improve bike security for commuters at Wilshire and Western.

Project 03 RedBull TV

Project 03
RedBull TV