Project 03:
RedBull TV
Genre: UX Research, UX Design, Mobile App Development
Overview
How might we create an organized space for event goers within the Red Bull TV app? Well, with an in-app event organizer, duh!
How might we create an organized space for event goers within the Red Bull TV app? Well, with an in-app event organizer, duh!
2019
Santa Monica College
Red Bull Media House
Santa Monica College
Red Bull Media House
UX Research; Product Design:
Haren Soril
The In-App Event Organizer for the Red Bull TV Mobile app is for Red Bull TV users who go to live music events, but are inclined to not participate due to a lack of information and perceived disorganization of the general event service process. This is to engage the current audience in Red Bull events through the Red Bull TV app, increasing the interaction between users and content within the Red Bull event space. And unlike YouTube and Ticketmaster, my product will not only cover the event live, but give users the freedom to explore an event prior to purchasing in-app. In addition to organizing event information conveniently in one place, users who have purchased tickets to an event in-app are able to exclusively check-in digitally, bypassing long general admission lines and increasing user retention for the mobile app by serving a need for the user.
︎ CLICK HERE TO VIEW A LIVE ADOBE XD PROTOTYPE OF THE MOBILE APP
Haren Soril
The In-App Event Organizer for the Red Bull TV Mobile app is for Red Bull TV users who go to live music events, but are inclined to not participate due to a lack of information and perceived disorganization of the general event service process. This is to engage the current audience in Red Bull events through the Red Bull TV app, increasing the interaction between users and content within the Red Bull event space. And unlike YouTube and Ticketmaster, my product will not only cover the event live, but give users the freedom to explore an event prior to purchasing in-app. In addition to organizing event information conveniently in one place, users who have purchased tickets to an event in-app are able to exclusively check-in digitally, bypassing long general admission lines and increasing user retention for the mobile app by serving a need for the user.
︎ CLICK HERE TO VIEW A LIVE ADOBE XD PROTOTYPE OF THE MOBILE APP
